https://www.scottburkhard.com/work daily 1.0 2023-06-14 https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550612716447-V6ZF2I1GN7TEVAGKSLD0/Expeditions+Banner.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1569357704540-ZA4JHALF6UDAEO6NCM5S/filters.png Workhard Designs - Search Search becomes increasingly important when a user is trying to sift through hundreds of options. With the redesign, we introduced search filters that help narrow down results by a variety of different terms. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1569357804855-V15H9SXR2APP9J8H4FQB/Res-Flow.png Workhard Designs - Reservation Flow To minimize user fatigue and abandoned booking rates, we designed a stepped checkout process that reduces the amount of information per screen. Visual indicators at the top of the page represent completion. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550631832820-QIZ95JOQ5E8K9VAU583D/Wireframes.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550612693525-MJ64IEIUI3D6LQBSMHVZ/Expeditions+Header.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550441719104-VJ3IVET9G1JUJPH3X46L/Trip+Details+Desktop.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550462165923-LJEQ4EBZYI867XIB7C6E/YIR+Image+2+Copy+3.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550461969039-FDDG5VTQ0V1WNLGPBOB8/YIR+Image+2.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550612598905-G4EO2QG4KKWDENQZMV79/YIR+Header.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550461947712-E3NKVA4AXOQ8B9CUE9VQ/YIR+Image+2+Copy.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550462007934-LKFDU14J5OANDJU3JU12/YIR+Image+2+Copy+2.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550508794902-W3ZB5B9DTV8TTZJHDE0Z/Phoenix+App+Page+Header.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550509695236-E8NCGWFQYTLFV255DSZX/App+Banner.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550509296355-OUJD8CWHZR392YNGM7Y0/YIR+Body+2.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550509269432-H58XF73SCDJPZ0ANMBER/YIR+Body.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550705887501-244VMWCGFLCGGZKU88P8/AU+Phoenix.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1568149134904-ACH98QH944TTR33UBI5R/partner+linking+user+journeys.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550603968188-OOYKHQ6TCLPF67I4NKW0/Phoenix+Mag.png Workhard Designs - Magazine Tab Prior to 2018, The National Geographic app had not been updated since 2012. It built on Adobe DPS, and was a PDF page flip experience. With the update, we wanted to create a more modern, intuitive user experience, and really focus on premium magazine content. The update is more mobile friendly, and follows a vertical scroll format rather than horizontal page swipes. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1568251371205-SL5TJERSOC1YGZ33OAWO/Articles.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550604277144-PMAZO3BLY6ZEYO64SHSI/Phoenix+Feed.png Workhard Designs - Content Feeds With the app update, we included daily published content – photo libraries, videos, and articles. We incorporated a “card” based system that emphasizes photography and aligned with our brand standards. We organized the feed by content types. “Read,” “Look” and “Watch.” We also included personalized “For You” feed that continuously improves as users consume content. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550608303490-WYPLBPC3ZXSVMRSFR43E/Phoenix+Header.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1567693269944-R47VNHIOY3EJQ3DD3OON/Wireframes.004.jpeg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550630565475-KMGN8URZ5UWRJEPG7F74/Onboarding+Banner.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550611947282-XKMQICAKM3LMVA8GRJ6W/Family+Journeys+Header.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614707942557-6M05TVQ8KBQGXU9VN6OU/Testing.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614705986042-3HFCG93SOH5WUGRYVI23/Cost+Breakdown.png Workhard Designs - Cost Transparency Deciding which provider to choose for complex procedures can feel especially daunting. Decisions around high costs, provider and facility quality, and impact to your quality of life are important factors to consider. I designed an in depth cost breakdown modal that educates members about the steps and estimated costs that go into complex procedures. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614703779974-BHF6GD9R5RY3W3YSUGYQ/Cards.png Workhard Designs - Provider Cards Ribbons and badge hierarchy highlight providers that are both high quality and cost effective, signaling that these doctors are best for your plan. Introducing third party ratings create trust among users and providing greater cost transparency for both common and complex procedures increases “shopability”. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614698501504-P6QFUNT6U5VUCPGQFNTF/hierarchy.png Workhard Designs - Define a Search Results Hierarchy Based on business needs, providers will receive one of the four following distinctions, which will help members select providers that are best for their individual healthcare plans. Providers will be sorted on page load by: Quality + Efficiency > Quality > Efficiency > Neither https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614693320266-9ZPJ4VYOB7LTFWYT8DJ7/Aetna+Header.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614708474132-BN3MKU3O9F6E0OVF24AI/Final+UI.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614708698282-OFJFFWUV84UNWT8BGZP9/Top+Filters.png Workhard Designs - Popular Filters Filters were previously underutilized. Because of their small footprint near the search bar, filters were often overlooked and members rarely engaged with them. By placing filters closer to the search results list in addition to featuring the most popular facets like ‘accepting new patients’, we increased user engagement in testing and all users noticed and interacted with them. https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614693604376-P5M7DNE7GVPEOHBJ3HSY/Aetna+Wires.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550608490927-DZ937FBL0YTZC7QMLKXN/Phoenix+Homepage.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550509763107-KY9UUYAJZOZIN7T7JMMD/Phoenix+App+Page.png Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550527552403-SYCHKW84WLLBA1J2SV36/Expeditions+Header+Copy+2.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550613549111-KYU8AJ6QROEYL9L3QFT8/Family+Journeys+Homepage.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1550617599264-U3ZRVRYNW5H5898CJR14/YIR+Homepage.jpg Workhard Designs https://images.squarespace-cdn.com/content/v1/588536a303596e667b3273e4/1614615169118-PKNQ1EBPKHJXHHC7RZRS/Aetna.png Workhard Designs https://www.scottburkhard.com/about-1 daily 0.75 2023-06-14